May 20, 2016
May 20th 2016, Orange County, CA--- As the fast growing, multifaceted health and beauty tech corporation, Dastmalchi, continues to expand at an accelerated rate – the positions to fill grow greater. The newest addition to the carefully curated team is Natalia Chigireva, as Oral Care Brand Manager. With a plethora of experience under her belt, she on-boarded mid-May and expects to bring her expertise to five of the company’s eight brands – Vanity Planet, Dazzlepro, Great Smile Store, Premium Home Whitening and Smile Bright Store.
Originally from Moscow, Russia, Natalia has lived in many different countries, but has called southern California home for the past seven years. She started her career at the biggest publishing house worldwide, Independent Media, where she was responsible for the management and leadership of many large-scale international projects. Through her career she’s designed, conceptualized, and given art direction to several publications such as Cosmopolitan, Timeout, L’Optimum, Moulin Rouge / Max, FHM, Business Week and Company magazine.
Her experience now consists of over 15 years in art and creative direction, magazine publishing, integrated advertising campaigns and brand development. Her focus and passion for the last decade has been specific to advertising and marketing. She’s developed strategic campaigns and new product launches for world famous brands such as Audi, Avon, British American Tobacco, Diesel, Captain Morgan, Johnnie Walker, Kronenbourg 1664, MTV and Toyota to name a few.
Natalia holds a Master’s degree in Computer Science and Bachelor’s in Visual Communication from The University of Hertfordshire, UK. Her advertising education was completed in Los Angeles, before moving to Orange County where she began working for innovative service solutions company Pramira. There she led the development and execution of integrated marketing campaigns for in-house ‘Software as a Service’ solutions with major wireless operators. Her position left her in charge of managing annual marketing budgets and direct reports while developing and maintaining cross-functional relationships with direct sales, advertising, and dot-com teams.
Natalia’s responsibilities in her new role at Dastmalchi include complete management of the oral care category where she will develop and implement brand strategy, set direction and define the vision for the group of brands. The department she will be managing includes items like electronic and sonic toothbrushes, oral irrigators, an array of teeth whitening products and oral related UV sanitizing devices.
For press inquiries please contact Michael Hendricks at 949.373.4727 / Michael@dastmalchi.com