Since 2010, Dastmalchi has been committed to creating everyday products worthy of your daily routine. Today, we own and operate a collection of lifestyle, beauty, and wellness brands with products that put you first. Our passion is making the mundane feel exciting, and the basic seem brilliant. With the freedom to explore new ideas, pricing models, and distribution channels, we’re able to take a unique approach to each brand and every product, making sure that we are fulfilling a real need or helping shift the status quo. We never settle for anything less than amazing — just like you.

“We focus on products that people already use in their everyday routine and take out the inefficiencies. Our approach is to connect with consumers by giving them access to solid performing products at a great value. We are disrupting the way we all think about self-care. At Dastmalchi LLC, we build relationships based on trust and scale our business on the premise that looking and feeling our best is not a luxury, but a necessity.”

—ALEX DASTMALCHI