About us

Since 2010, Dastmalchi has been committed to creating everyday products worthy of your daily routine. Today,

we own and operate a collection of lifestyle, beauty, and wellness brands with products that put you first. Our

passion is making the mundane feel exciting, and the basic seem brilliant. With the freedom to explore new

ideas, pricing models, and distribution channels, we’re able to take a unique approach to each brand and every

product, making sure that we are fulfilling a real need or helping shift the status quo. We never settle for

anything less than amazing — just like you.

Meet our team.

Alex Dastmalchi Chief Executive Officer

Alex Dastmalchi

Chief Executive Officer

Top Chef winner in a past life, or maybe someday in this one.
There is always a reason to celebrate, and I am always happy to host it!


Proud Philanthropist and always on the lookout for the next cause. #philanthropyismydna


Mike Reynoldson

Chief Operating Officer

Mike Reynoldson Chief Operating Officer

Mike Ponzillo Chief Revenue Officer

Mike Ponzillo

Chief Revenue Officer


Jami Llamas

Director | Logistics

Jami Llamas Logistics Director
Jeff Ritchey Controller

Jeff Ritchey

Controller

David Kretschmer

Director | Retail Distribution

Meet the team

Chris Ponzillo

 Director | Brand Strategy

Meet the team

Wade Brown

Director | Digital Marketing

Kristel Alliaume

Director | Influencer Marketing

Meet the Team