About us

Since 2010, Dastmalchi has been committed to creating everyday products worthy of your daily routine. Today,

we own and operate a collection of lifestyle, beauty, and wellness brands with products that put you first. Our

passion is making the mundane feel exciting, and the basic seem brilliant. With the freedom to explore new

ideas, pricing models, and distribution channels, we’re able to take a unique approach to each brand and every

product, making sure that we are fulfilling a real need or helping shift the status quo. We never settle for

anything less than amazing — just like you.

Meet our team.

Alex Dastmalchi Chief Executive Officer

Alex Dastmalchi

Chief Executive Officer

Top Chef winner in a past life, or maybe someday in this one.
There is always a reason to celebrate, and I am always happy to host it!

Proud Philanthropist and always on the lookout for the next cause. #philanthropyismydna

Jeff Ritchey


Celina Hernandez

Team Manager

Brad Claypool

Creative Director

Susann Cellier

Director of Information Systems

Toni Battaglia

Product Development Manager

Aissa Widle

Project Manager